OGX
2021/22
Visual Brand Strategy, Retailer Assets, Paid + Organic Social, Digital + Print
Love Is In Your Hair - a new campaign for haircare brand OGX that embraces all forms of love: your hair, yourself and others. OGX knows that loving your hair is part of loving yourself and allowing you to love others too. So while you’re on your journey to self-love, revel in the fact that OGX will be right beside you with that head start and high five you need because: Love Is in the Hair.
The campaign theme comes to life through bold, trendy colors full of personality. Photography captures unique moments that are full of self-expression while still being authentic to our consumer. While a lens effect is used to draw attention to the hair and self-loving moment, product photography and language drives home that OGX’s standout hair care formulas diversely nourish and protect consumers' unique strands.
ROLE
Art Direction
Lead Designer
Production /
Product Styling
CREDITS
Agency: The Integer Group
Creative Director: Lisa Braden
Senor Art Director: Erica Cleveland
Copywriter: Jill Mclain
Photography: John Gheil
Agency Partner: UWG
RETAILER TACTICS
Bold, playful visuals attract hair enthusiasts in aisle while disrupting normal shopping pattern. Assets inspire the campaigns core goal of unapologetic individuality and self-love while selling consumers on OGX's diverse formulas benefits.
INFLUENCER ASSETS
OGX partnered with popular influencers in the haircare beauty space to be a part of the Love Is In Your Hair campaign. Influencers were photographed in-house and completely styled themselves, making sure they felt their most authenic, bold selves. Images were used across the digital space showcasing the products that delivered results they truly loved. OGX's PR agency then used assets across pop-up events in both NYC and LA.
ORGANIC SOCIAL
Jenna Hebeler— Art Direction & Design
© 2022 Jenna Hebeler