Rapid Firming
2021/22
Visual Brand Strategy, Retailer Assets, Paid + Organic Social, Digital Ads + Storefronts
Neutrogena Rapid Firming is a new skincare line that gives you a more sculpted, lifted look in just 4 weeks. We were tasked with launching this product line under Neutrogena's “For People With Skin” campaign while introducing its ingredients and power as the perfect addition to consumers skincare routine.
We tapped into the consumer insight that no matter how comfortable you are with yourself, you want your skin to keep up. For People in Need of a Lift: Rapid Firming is the ultimate skin-defining, uplifting routine that combines the perfect cocktail of collagen and peptides. So people with skin over 40 can look AND feel pretty darn great.
With her confidence and love of showing off her angles in every selfie, Kerry Washington was chosen to be the face of the launch. Visuals take inspiration both from tension points before using the product line, like raising your phone camera angle or raising your laptop for video calls, as well as showing off from every angle after a little help from Rapid Firming. Kinetic type emphasizes product benefits and reminds consumers of Rapid Firming’s results of tightening and firming.
ROLE
Art Direction
Designer
Production
CREDITS
Agency: The Integer Group
Creative Director: Lisa Braden
Senior Art Director: Erica Cleveland
Copywriter: Jill Mclain
Producer: Leanne Rahner
Photography: Anthony Blasko, John Gheil
Partner Agency: Velocity
Jenna Hebeler— Art Direction & Design
© 2022 Jenna Hebeler