Hydro Boost
2021/22
Visual Brand Strategy, OLV, Retailer Assets, Paid + Organic Social, Digital Ads + Storefronts
For people looking for hydration, Neutrogena Hydro Boost brings you and your skin back to life at the first touch by instantly flooding skin with 48 hours worth of intense hydration, for dewy, healthy-looking skin. Our team helped cement Hydro Boost as the uncompromising holy grail of hydration under Neutrogena brand campaign “For People WIth Skin”.
We found that beyond recharging your body and skin, hydration is a self-care moment that instantly makes one feel more alive. And many have even become a little obsessed with the boost it gives them (and their skin).
We tapped into this intense love of hydration by celebrating those moments within your selfcare routine, from splashing water on your face every morning to making sure you're drinking a gallon of water a day in your hydro jug. We also used kinetic type to focus in on the hard facts, because let's face it, if you're intense about hydration then you want to know the facts.
ROLE
Art Direction
Designer
Production
CREDITS
Agency: The Integer Group
Creative Director: Lisa Braden
Senior Art Director: Erica Cleveland
Copywriter: Jill Mclain
Producer: Leanne Rahner
Photography: Anthony Blasko, John Gheil
Partner Agency: Velocity
HYDRO BOOST — GEL CREAM
HYDRO BOOST— PRODUCT FAMILY
Jenna Hebeler— Art Direction & Design
© 2022 Jenna Hebeler