Each & Every
2018
Print Campaign, Digital & Social Assets
In a category full of chemicals and irritants, Each & Every is a direct-to-consumer deodorant brand proud to use natural, cruelty-free ingredients. When the brand wanted to entice city dwellers, we knew the perfect strategy was to pair the beauty of their natural ingredients with evocative imagery and headlines to make subway riders take a second look. Real ingredients found within the deodorant were used in bouquets to mimic a bomb of desirable scent the product gives your armpits.
In addition to the subway campaign, each quarter Each & Every tasked our team with creating visuals for both the brand’s digital and social platforms. The brand wanted an urban style that fused together opposing, yet complementary visuals. We focused on bright, playful imagery mimicking the colors found within the natural ingredients while also showcasing light and dark neutral tones that draw from the product’s packaging. With our main focus being on the product itself and the natural ingredients it’s derived from, we made sure to find a balance and include touches of humanity through lifestyle visuals.
ROLE
Art Direction
Designer
Production
CREDITS
Agency: The Integer Group
Creative Director: Anne McComber
Senior Art Director: Katie Dondale
Copywriter: Victor Rasgaitis
Campaign Photography: Paul Miller
Social Photography: John Ghiel
Florist: Yonder House
SUBWAY CAMPAIGN
DIGITAL + SOCIAL ASSETS
Jenna Hebeler— Art Direction & Design
© 2022 Jenna Hebeler