Watters Bridal
2015
Web Design
I worked with a small team to develop a streamlined web experience for Watters Bridal. I focused on the homepage as well as the main product pages, setting the tone for the site. I partnered with Ux designers making sure consumers can intuitively navigate the site, finding everything they need at their fingertips to find the perfect dress.
Delicate serifs are paired with thin, light typography to compliment bridal gowns delicate details. Colors are muted letting the focus be on the gown photography itself with multiple angels and views included so the bride feels as close as possible to viewing the dress in-person.
ROLE
Visual Designer
CREDITS
Agency: ModCo
Creative Direcor: Anthony Singer
Senior Art Director: Annie Ryan
HOME PAGE
BRIDAL GOWN LANDING PAGE + POP UPS
PRODUCT PAGES
Jenna Hebeler— Art Direction & Design
© 2022 Jenna Hebeler