Aveeno

2021

Digital & Social Assets

In the midst of covid, nature inspired skincare brand Aveeno was in need of product focused visuals for digital and social use. We set up a remote shoot to create simplistic visuals that showed off their top products as well as their textures. We chose to lean into the brand colors while giving off a slight monochromatic look with product packaging. In post production copy was added to select images to further drive ingredients and product benefits. Visuals yielded higher interaction across platforms with users drawn to the clean, straightforward visuals and information being present within the visual.

ROLE

Art Direction
Production
Re-touching

CREDITS

Agency: The Integer Group
Creative Director: Lisa Braden
Copywriter: Jill McClain
Photography: Big Breakfast