Sally Hansen
2020/21
Brand Campaign Art, In-Store Display Design, Social Visual strategy
Sally Hansen is America’s number one nail brand, releasing numerous color collections a year under their 15+ product lines. Our team was tasked through-out the year to strategically create trendy, inspirational campaign for each new collection.
Each campaign showcases the product as well as nail polish pours or flawless manicure to really see the color come to life. Key visual art for each collection follows a design system put into place by the team and sets the tone for all campaign assets. Campaign concepts expanded to multiple touch points from digital / social content to in-store experiences.
ROLE
Art Direction
Lead Designer
CREDITS
Agency: The Integer Group
Creative Direcor: Anne McComber
Associate Creative Director: Michael Solis
Copywriter: Missy Rezny
Senior Art Director: Jerimiah Corder
Social Production: Agency Cult
INSTA-DRI RETRO — REWIND
GOOD. KIND. PURE. — WILDFLOWER
Jenna Hebeler— Art Direction & Design
© 2022 Jenna Hebeler