img

SportsZone

art direction | print design | social media design

SportsZone is an award-winning student-run organization that produces a monthly show that features athletes, coaches, and sporting events of RIT’s sports teams. SportsZone is made up of reporters, directors, editors, photographers, graphic designers, and a marketing team. As Creative and Marketing Director at SportsZone I organize meetings and oversee a team of five other student workers. I offer suggestions to designers, plan promotional events, and organize as well as execute design and promotional projects.

Generic placeholder image



Generic placeholder image

For the 2015 - 2016 Men's and Women's hockey season we decided to create both posters and senior cards to honor the seniors and give out at the last game of the season. I organized and directed the photoshoots of the players. Photography was done by Mitch Golding. The designs were a collaboration between myself, Jessica Cook, and Kyle Laidlaw. We wanted to keep the design consistent for both Men’s and Woman’s teams and wanted to showcase the action, speed, and power that goes into playing hockey.


Generic placeholder image

Social media posts are designed and posted for every game and episode released, trying to create a bigger SportsZone fan following within the RIT community.





Generic placeholder image

This poster was created to try and promote the use of the SportsZone app. We used images of star athletes to promote the idea that they use the app so you should too. The photoshoot was art directed by myself and images were taken by Josh Barber.

Generic placeholder image

2014-2015 Women’s senior cards designed by myself and photos were taken by Josh Barber.





Generic placeholder image

This SportsZone promotional poster was hung throughout RIT's campus.