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Pltfrm

UI Design | Social Media | Advertising

Pltfrm is an organization that informs millennials about the numerous aspects of politics including those of the current election. It will help shape their opinions through relevant and unbiased information. Younger generations need to be more informed about our government, the election process, and the language and personalities that are dominating politics. Millennials are the future of this country and it is imperative that they become part of the political conversation.

Pltfrm's main tactic is to provide information through an interactive site. The site will cover election news, the election time line, the candidates, the presidential election process, as well as much more. After the election, the site will continue to cover news and provide information on the three branches of the American Federal Government with the key goal of making all information simplified for easy understanding. Pltfrm will also have a series of advertisements to promote the site to millennials as well as email, social media, and text blasts or updates for those who want to stay up to date with all government information.



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The name Pltfrm was derived from the word platform, which is defined as a declaration of principles or beliefs a person or group of people stand for. The vowels in the word were dropped to create a trendy name that would catch millennial's attention and be memorable.




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The home page gives you an overview about Pltfrm as well as has three clickable images for each division of government. When clicking on one of the images it will take you to the landing page for that branch of government. The home page also features a slider that will be updated with the most recent national news as well as section where you can learn more about the current President of the United States of America.





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The landing page for the executive branch of government is currently focused on the current election for president . This page features a carousel with the top election stories. There is also a breaking news section that contains links to all the top stories during the election as well as the top stories that deal with the executive branch of government. Below the news section there is a counter for the latest number of delegate votes that each presidential candidate has and needs. Finally there is a carousel to view each of the candidates that links to the page with more information on each politician.





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The election process page goes step by step on what one goes through to win a presidential election. Bright red and blue tones are used throughout the site’s design to both draw in the user’s attention and remain patriotic. Images use a gradient map for an edgy spin on political visuals.





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The candidates page covers the politicians from every political party that are still in the running or have dropped out of the 2016 election. A variety of topics that millennials are most concerned with are covered, showing whether each candidate is for or against a given topic. This breaks down candidate’s views in a simple and easy way for those users who want to quickly identify the candidate that best fits with their beliefs.




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For those users who are more interested in a candidate’s stance on a given topic they will see that each topic turns red when hovered over. Users will then realize they can click on each topic to get a pop up window with more information about that candidate’s stance as well as what they plan to do around this given topic, if elected. Each pop up window also has a learn more button that the user can click if they want further information on the topic. The button will than take users to the given candidates own website where they speak about their progress, stance, and initiative around the topic.







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The election timeline allows the audience to keep up with all events throughout the election. Viewers can thumb through each month to view all things political that have occurred within that timeline. The visuals for each month relate to a specific political event that has occurred during that month.




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As users hover over the imagery for the given month the visual will turn black and white as an indication that it is clickable. Once the viewer clicks on the month, the information will drop down revealing an overview of what happened on important days within that timeline.







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Social media will be a large part of PLTFRM with daily posts that include all the current political news. Posts on Facebook and Instagram will be very visual to help draw in millennials to read the content. PLTFRM social media will become a staple in many millennial’ daily social media ritual.





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Advertising efforts will consist of billboards and posters along downtown areas in both smaller and larger cities that millennials inhabit. A few of these cities include Denver, Chicago and Portland. The campaign features the top politicians in their coordinating color gradient. The slogan of the campaign, “What Is Your Voice” will be included in all advertisements in an intriguing circular shape to draw audiences in. Each advertisement will have a different call to action to influence millennials to have the desire to learn more and to be actively involved in politics through PLTFRM.