ModCo is an agency focused on creative, digital, media, strategy, and analytics
in New York, NY. Their cliental consists of fashion and lifestyle companies.
I interned for ModCo during the summer of 2015 and was given an immense amount of
responsibility working under their lead designers.
One of the main projects I worked on was the re-design of the Watters bridal site.
For this project I took wireframes created by other designers and visually brought them
to life. I worked on the home, landing, product, dressing room, trunk show, account, and
blog pages for various screen sizes. All pages were designed with the Watters brand and
aesthetic in mind. Images was provided by the company.
The home page features upcoming Watters’ trunk shows as well as call to action for
various parts of the site. There is also a get inspired section with images from real brides’
weddings to help newly engaged brides get inspired for planning their own wedding.
A drop down navigation was created for tablet and mobile screens. Certain categories within
the navigation, drop down for even more refined search options.
The landing page for each category of products showcases cohesive images of the products
for the given collection. There are options to refine your search by color, price, silhouette,
ect. in a side navigation that expands. You can also sort your search by the number of dresses
you view per page.
The site also features a sign in so you can keep track of the dresses you like and want
to add to your dressing room. There is also a quick shop feature that appears when you hover
or click on a product image. The quick shop provides information such as the price and colors
the product comes in. You can click the full detail button to go to the product page to receive
more information for that product.
The product page showcases multiple images of the product, from front and back shots,
close ups, and the product in use at a real wedding. There is also a description of the product
and options to add it to your dressing room or find a retailer near you that carries the product.
Below the product you are viewing are images of other items within the site that are similar to
the product you are currently viewing and may also like.
The product page also has drop down menus to view color options and the fit guide for
the given item you are viewing.
I also created various digital advertisements, email blasts, as well as refreshed home and blog
pages for various clients. Above is just a small portion of some of the work that was completed
for the clients.